Defending Workers' Rights Through Stronger Communication

Recent legislative developments, such as Utah’s HB267—which bans collective bargaining for public sector employees including teachers, police officers, and firefighters—highlight the increasing challenges unions face in protecting workers' rights. This bill underscores the critical importance of proactive strategies unions need to take to grow their political power and build an army of supporters.

The Response to These Attacks Begins Long Before the Fight Occurs

Unions often find themselves outgunned and outmessaged when these legislative attacks begin. This is primarily due to not having an army of supporters in place before the attack—an audience that educates community stakeholders, builds your brand, and amplifies your online presence.

Politicians are always ahead of the game, constantly working to build their audience so they can continuously message their constituents. Their machine is in place long before the attack on your pay and benefits begins. Simply put, they understand the importance of controlling the narrative in the digital space—and so should you.

The Power of Digital Advocacy: Why Unions Must Build Their Online Presence

Legislation like HB267 does not happen in a vacuum. It is often a coordinated effort by political groups that have spent years shaping public opinion through digital channels, influencing policymakers, and rallying support for their agendas. For unions to successfully counter these attacks, they must also invest in digital advocacy that ensures their message reaches the right audience before the crisis begins.

A well-crafted digital strategy helps unions:

• Build a strong supporter base before legislative threats arise.
• Educate community stakeholders on the benefits of collective bargaining.
• Control the narrative and counter misinformation in real-time.
• Mobilize members and allies for quick and effective action.

Empower Your Organization with NEP’s Social Media Audience Builder Program

NEP Services understands the evolving digital landscape and the need for unions to maintain a strong, engaged online presence. Our Social Media Audience Builder Program is designed to help your organization:

• Grow your local support base through targeted social media strategies.
• Amplify your message by reaching the right audience with data-driven campaigns.
• Foster a community of engaged supporters who are ready to advocate for your causes when it matters most.

By taking control of your digital presence now, you can ensure that when challenges arise, your union is prepared—not just to respond, but to lead the conversation and protect workers' rights effectively.

Don’t wait until the next legislative attack. Start building your support base today with NEP’s Social Media Audience Builder Program. Contact us to learn more about how we can help your organization stay ahead of the game.

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